Artist Album Campaign

Overview

Album release marketing package. School project to design a full marketing package for a brand new band album. The concept created has to be spread throughout all pieces and showcase the band's identity.

Solution

Brand and identity guidelines were invented for this fictional rock band. The project included: cover and disc art, promo press kit, merchandise items (t-shirt, tote, iPhone case), and a Microsite prototype. These products were designed to promote the album release of this new band.

Software

Illustrator, InDesign, Photoshop, HTML