Product Packaging

Overview

Self-directed school project focused to showcase creativity and technical skills. The project consisted of designing a process book that demonstrates the story of the creative work.

Solution

A new brand identity was created based on a small business idea. The company's main objective is to sell various dried fruit in small bags. As a result, some variations of packages were designed relating the colours to certain fruit flavours. The colour palette includes bright tones that are used in the industry for fruit and healthy food packaging. Illustrations were drawn throughout the project, and also a few social media posts were generated to promote the company.

Software

Illustrator, Photoshop